FHV – Global Channel Marketing

Welcome to the global channel maketing course.
This page will be the hyperlinked epi-centre of this course with links to the presentations, additional reading, …

GCM_Introduction_v20181005
GCM_ChannelDesign_v20181006
GCM_CaseAmazon_v20181116
GCM_ECommerce_V20181116
GCM_omnichannel_V20181117

Vaude Assignment – please click the link!

Global Strategy Papers:

Please use this Peer Review Form to analyse the strategy papers.
Deadline for your country strategy papers is December 10th, 2018 (12:00 – noon)

South Africa
Malaysia
Peru
South-Korea
Argentina
Mexico

Peer reviews:

South Africa	Sabrina Melvien	Aleksandra Krstic
Malaysia	Melanie Isele	Antonia Herwegh	Lia Klimmer
Peru	Julie Rust	Christopher Schultes
South Korea	Lena Richter	Franziska Wild
Argentina	Katharina Gartmann	Andrea Plischke
Mexico	Bernhard Bock	Nicole Burtscher

 

Further reading:

Strategy in markting channels – linked!
How to creat a distribution strategy….that banks!? – linked!
Consumer value creating – linked!

Evaluation:

Due date for your analysis of both country strategy paper is December 24th, 2018 (12:00 – noon)

Country Strategy Paper – 20% (Group Point)
Analysis of own country Strategy Paper – 40% (Individual Point)
Analysis of other country Strategy Paper – 40% (Individual Point)

• Level 0 – (0-6) Unsufficiant:
  The student does not give a solution to the answer.
  The student lacks to analyse the case.
  The provided solution is out of ‘scope’ of this case.
• Level 1 – (7-11) Partial Knowledge:
  The student is answering the right questions, and is proposing a sufficiant solution. The solution lacks sufficient analysis and/or in-proper reference.
• Level 2 – (12-16) Good
  The student’s solution is a suitable answer to the posed question. The solution is well analysed and has proper reference to support it.
• Level 3 – (17-20) Higher Potential
  The student’s solution challenges the question. The level of solution surpasses the suitable answers and tackles a wider perspective. The solution is properly analysed and has reference to support it.